Twitter is one of the best platforms to build you and your company as a brand.
When making your company a brand then you have to reach out to more customers and engage with them. Twitter can be very effective in generating more leads for your business. But you know what to post on Twitter.
Not all types of content work everywhere, every social media platform has its own niche of the audience with their own interests. Putting similar kind of content that you share on Facebook and Instagram doesn’t work well.
The ideology behind the content that works well on Twitter is:
Keep it short and short
Twitter is not for sharing long-form content instead share short and simple content. Share whatever you want in the most descriptive way possible.
If you want people to know about your long-form content then put the crux of the content in 2-3 lines and put a link to your long-form content.
Use visual content
Visual content works way better than context. If you want to share something always think if you can make a visual out of it.
Sharing your message with visual increases engagement opportunities to multifold.
Use facts and figures
Use real facts and figures to make your point or message more valid. Content with facts always works well than just the content.
Data (facts or figures) lets people understand and digest your content easily.
Use newsworthy/trending content
Likewise facts and figures, newsworthy/trending content also works well on Twitter. Use trending news or data to drive people to engage with your content. But make sure you content both of them well.
Curate content from retweets and replies
There are many chains of tweets and retweets that are engagement worthy. Steal ideas from those retweets and replies to make your own.
Use quotes
Quotes have a high possibility of engagement. If you don’t have anything to share, then share quotes, share something you have found somewhere.
If you can then always use a visual with the quote in it. People love seeing and sharing good things.
Use “How to’s” content
“How to’s” content works every time. People love guides. If you have some content then proofread its titles and descriptions and include “How to’s” ideology to it.
Don’t forget the hashtags
Always use hashtags, that’s how Twitter works. Twitter curates content through hashtags, hashtags are keywords for Twitter’s search engine. Using relevant hashtags makes Twitter understand and filter your content easily.
Make use of hashtags relevant to the content that you are sharing.
Share real-time events photos and videos
While going to live events and conferences, always take a short video or images to share on
twitter.
This type of content works as people find it valuable and it increases your credibility since it shows you are taking part in helping grow the industry.
Wrapping Up
Twitter is a huge platform to build you and your company as a brand. Make use of good content and people will realize you as a person of value. Keep the above points in mind while sharing content on Twitter if you think that something works for you then make sure to share in the comment section.
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